An image of a wooden pole in Europe pointing to several different countries. In front of them are 2 images of people raising glasses of what appears to be adult beverages, and some bottles of the same nature.

To Drink, or Not to Drink. That is the...law?

October 14, 20246 min read

To Drink, or Not to Drink. That is the...law?

Tourist Contributing to Alcohol-Related Violence

The growing problem of alcohol-related violence and disorderly conduct among tourists has triggered significant responses from both the airline industry and the hospitality sector, highlighting the need for stricter regulations and more responsible behavior. This issue is increasingly impacting the travel experience, both in the air and on the ground, as incidents of unruly behavior rise sharply.



In-Flight Issues and Airline Responses

Ryanair, one of Europe’s largest low-cost airlines, has been at the forefront of addressing the problem of in-flight violence, which has seen a troubling increase in recent years. The airline's CEO has proposed a controversial but potentially effective measure: limiting passengers to just two alcoholic drinks at airport bars before boarding. This suggestion comes in response to a spike in violent altercations on flights, which have reportedly become a weekly occurrence. These incidents often involve confrontations between passengers and crew members, posing significant safety risks.

A woman drinking from a cup on an airplane, with a bottle of what appears to be an adult beverage peeking up in front of her.

One of the challenges identified by the CEO is the difficulty in spotting intoxicated passengers before they board the plane. Many travelers who seem composed and sober at the gate can exhibit disruptive behavior once the aircraft is airborne. This behavior is often exacerbated by the confined space of the aircraft, the high altitude, and the prolonged duration of flights. The CEO also pointed out that alcohol isn't the only substance contributing to these issues; some passengers board flights under the influence of drugs, which can intensify aggressive or erratic behavior. He drew a parallel to the dangers of "drink-driving," but in this case, the situation unfolds 33,000 feet in the air, where the consequences of any incident can be much more severe.

In light of these risks, the CEO has called for stricter regulations at airports and on flights. The proposed two-drink limit at airport bars is just one part of a broader strategy to mitigate these risks. Airlines are also considering more rigorous screening procedures to identify potentially problematic passengers before they board, as well as training cabin crew to handle disruptive situations more effectively.

Tackling "Drunken Tourism" on the Ground

The issue of alcohol-fueled disorder isn’t limited to the skies; it is also a growing problem in popular tourist destinations on the ground. In Playa de Palma, Spain—a hotspot for beachgoers and party-seekers—the phenomenon of "drunken tourism" has become a serious concern for local businesses and residents. This type of tourism is characterized by groups of visitors who engage in excessive drinking, often leading to public disturbances, vandalism, and other forms of antisocial behavior.

In response, a coalition of restaurants operating under the Palma Beach brand has introduced a series of measures aimed at curbing unruly conduct. One of the most visible steps is the implementation of a strict dress code designed to discourage behaviors associated with heavy drinking. The dress code prohibits items such as strapless tank tops, swimsuits, swimming trunks, football jerseys, and accessories purchased from street vendors—attire commonly linked to a party-centric mindset. Currently, this ban is in place at eleven restaurants, but there is a strong possibility that more establishments will adopt similar policies as the situation escalates.

To ensure compliance, customers must scan QR codes at the entrances of these restaurants, which direct them to the dress code guidelines. This measure not only helps to maintain a more respectful atmosphere within the establishments but also signals a broader commitment to changing the culture of tourism in the area.

Juanmi Ferrer, CEO of Palma Beach, has been vocal about the challenges posed by this wave of drunken tourism. He has noted that the problem has worsened to the point where the current tourist season is already compromised in terms of maintaining public order. Ferrer has called for a stronger police presence to assist businesses and residents in managing the situation, emphasizing that the community cannot handle the issue alone. The plea for more robust law enforcement support underscores the severity of the situation and the need for coordinated efforts to restore order and safety.

The Broader Implications of Alcohol Consumption in Tourism

These initiatives by Ryanair and the Palma Beach restaurants reflect a broader attempt to tackle the growing problems associated with excessive alcohol consumption among tourists. Both in-flight and on the ground, the impacts of drunken behavior are being felt more acutely, leading businesses and authorities to take action to create safer and more pleasant environments for everyone.

For many travelers, the allure of experiencing local cultures includes enjoying traditional drinks, such as having a Guinness in Ireland or sampling wine in France. However, the expectation that alcohol will be part of the experience can sometimes lead to excessive consumption, particularly in regions where the legal drinking age is lower than in the travelers' home countries.

In most European countries, the minimum legal drinking age is 18, though it can range from 16 to 20 depending on various factors, such as the type of alcohol, the location where it is served, and whether an adult is present. This lower drinking age compared to countries like the United States, where the legal drinking age is 21, can attract younger tourists eager to take advantage of the more relaxed regulations. While enjoying alcohol is a legal and often culturally embedded part of the European experience, it also comes with responsibilities.

For those traveling to Europe with the intent of taking advantage of its lower drinking age, it is essential to approach alcohol consumption with a sense of responsibility and moderation. Tourists are encouraged to be mindful of their behavior, not only for their own safety but also out of respect for the local communities and other travelers. If you're planning to drink, especially in excess, it's wise to arrange safe transportation back to your accommodation, whether that means booking a cab, using public transit, or staying close enough to walk.

Conclusion

The issues of alcohol-related violence and disorderly behavior among tourists are prompting significant changes in both the airline and hospitality industries. These sectors are increasingly recognizing the need to balance the enjoyment of alcohol with the safety and well-being of all travelers. Through measures like drink limits at airports, stricter dress codes, and calls for stronger law enforcement, the goal is to create an environment where everyone can enjoy their travels without the risks posed by excessive drinking. As these efforts continue, both businesses and tourists alike will need to adapt to ensure that travel remains a safe and enjoyable experience for all.

Read full articles here:

Ryanair boss calls for two-drink limit for passengers at airports to prevent violence on flights | The Irish Sun (thesun.ie)

What is the legal drinking age in popular European countries? | Trainline (thetrainline.com)


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The Scarlett Creative Group prioritize organizing your vision into a recognizable Brand, while putting your marketing messaging on Auto-Pilot.

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